Marketing

Brand Attitude and Its Importance to the Purchase Intention of Customers

Brand Attitude and Its Importance to the Purchase Intention of Customers

Brand attitude is the customer opinion towards a product or a service identified through a conducted market research. Branding carries major importance in the success of any product or service in the market. As it works as a unique identifier for a product in the market, allowing customers to identify the product from all the …

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Marketing planning process – 04 main stages

Marketing planning process

With the increase of the competition occurring due to globalization, marketing has become a key factor that decides the profitability of any organization. This has brought out the importance of having a proper marketing planning process for the successful placement of the products or services in the correct market segment.  It is important to identify …

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Segmentation, Targeting, and Positioning (STP): Meaning and Importance

segmentation, targeting, and positioning

Segmentation, targeting, and positioning (STP) is one of the most important approaches in the modern marketing concept. When an organization decides about launching a product to the market, they have to pay special attention to market segmentation, targeting, and positioning. The success of any marketing campaign relies on the proper segmentation, targeting, and positioning of …

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Relationship Marketing: Meaning and Importance

Relationship Marketing

With the increasing number of similar types of businesses and changing customer needs and wants, it is challenging for any organization to retain customers by creating customer satisfaction. Relationship marketing is a concept that has been evolved as one solution to this challenge. Relationship marketing is a strategy that is designed with the aim of …

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Market Targeting Strategies : 4 main segments

Market Targeting Strategies

Market segmentation explained how the market should be subdivided into small portions to be more manageable efficiently and effectively. Market Targeting strategies explain how companies evaluate and select the target marketing segment which they can serve best and which they can achieve the biggest profit. When evaluating different market segments to decide the best segment …

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04 Variables of Market Segmentation

Market Segmentation

Buyers in any market can be identified separately based on their needs, wants, preferences, resources, geographical locations, and purchasing power. Through Market segmentation, the large market is divided into smaller, more manageable segments where the organizations can analyze and reach more efficiently and effectively. The organizations can select one or more market segments based on …

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