Competitor analysis is one of the most important parts of the marketing plan of any business. When entering a market, it is majorly important to know about the competitors who provide the same type of products to the same market segment. Competitor analysis provides an insight about the products they are selling pricing techniques, their […]
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Brand image is one of the most important aspects of any product or service. It is considered that a brand image can make or break the success of a business in its target market. Brand image is identified as the customer perception about a particular brand based on their experience with the products related to
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Business-to-business marketing, in other words, B2B marketing is one of the main buzzwords in the modern growing business world. B2B marketing is the process of selling a certain product manufactured by one party to another party for selling purposes. It can happen in the service industry as well when a service-providing business provides its services
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Identifying the pros and cons of relationship marketing helps businesses to make a clear decision whether the relationship marketing method is suitable for the profit maximization of their product. Relationship marketing has become a new trend in the modern business world that has the ability to create a long-term bond with the customer by providing
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Market orientation is a business approach that helps businesses to prioritize and identify the needs and expectations of the customers, design and create products and services to cater to the customer needs and expectations. Business organizations that implement market orientation give special consideration to the needs and expectations of their target market. This is a
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Digital marketing is one of the main marketing trends in the modern business environment. With the increase of technology usage, the use of the internet has become the new normal in almost all households. This has made the use of digital marketing common for business organizations as a method of creating a strong connection with
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Integrated marketing communication is a process of conveying or distributing a unified message using multiple channels to drive a higher customer engagement for the business organization’s products or services. In the modern business world where integrated marketing communication takes high importance, marketing is not just about providing something creative and original. It is about providing
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Conspicuous consumption is a way of purchasing goods or services for the specific purpose of displaying one’s wealth. Conspicuous consumption can be identified as a way to show a person’s social status by purchasing patterns, especially when the goods or services that are publicly displayed are too expensive for other people in the same social
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Product positioning is a strategic exercise that helps to identify the product’s unique benefits to an identified target audience. It is a showcase of the product in a way that it makes better than the alternative competitor products. Product positioning is a similar concept to market positioning. Product positioning highlights how the consumer sees the
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Content marketing is a marketing strategy that is used to attract, engage, and retain customers with a product or a service by using articles, videos, podcasts, and other informative media about the product or service. Content is considered as the main component of the success of marketing and it should be used correctly in order
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