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Intellectual Capital: Meaning and 03 Components of Intellectual Capital

Intellectual Capital: Meaning and 03 Components of Intellectual Capital

Intellectual capital is considered one of the most prestigious assets an organization can hold. It is the knowledge of the organization that is usually used for the purpose of money-making or any other useful purpose that requires information or knowledge in order to achieve a competitive advantage for the business. Intellectual capital is an asset …

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What is Micromarketing? Advantages and Disadvantages

What is Micromarketing?

Micromarketing is a marketing approach to advertising that helps business organizations to target a specific group of potential customers in a niche market. By using micromarketing concepts, the business can market its product and services directly to a targeted group of potential customers. This method is usually used to advertise products or services with a …

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Product Differentiation

Product Differentiation

What is Product Differentiation? Product differentiation is a marketing strategy that is designed to separately identify a specific business’s products or services from the competitive products or services. A well-implemented product differentiation involves the identification and communication of the unique qualities of a product, service, or brand while highlighting the differences between the product and …

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Promotional Mix: Meaning and 05 Elements in Promotional Mix

Promotional Mix: Meaning and 05 Elements in Promotional Mix

A promotional mix is a set of promotional variables selected by the marketers for a particular product when conducting promotional activities. Promotional mix has been identified as a subset of the marketing mix in the marketing plan. This is considered as a set of marketing approaches used by marketers of a product to reach a …

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What is Sustainable Development?

What is Sustainable Development?

Sustainable development is one of the most common topics in the modern business world. Since globalization and modernization concepts are taking over the business world, the world is getting more and more concerned about the sustainability concept. Sustainable development is a concept that is followed by many business organizations in order to achieve business growth …

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Organizational Structure: 04 Types of Organizational Structures in Business

Organizational Structure: 04 Types of Organizational Structures in Business

What is an Organizational Structure? Organizational structure can be identified as a system that summarizes how particular activities in the business organization are directed in order to achieve the identified goals and objectives. These outlines activities include job roles and responsibilities as well as the rules set by the management of the organization. The organizational …

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