Market segmentation explained how the market should be subdivided into small portions to be more manageable efficiently and effectively. Market Targeting strategies explain how companies evaluate and select the target marketing segment which they can serve best and which they can achieve the biggest profit. When evaluating different market segments to decide the best segment …
Buyers in any market can be identified separately based on their needs, wants, preferences, resources, geographical locations, and purchasing power. Through Market segmentation, the large market is divided into smaller, more manageable segments where the organizations can analyze and reach more efficiently and effectively. The organizations can select one or more market segments based on …
The buyers are the most important segment of any organization. They bring sales to the organization and they help to increase the market share of the organization. Due to this reason, understanding the buyer decision process is important for any organization. The buyer is not necessarily the end-user of the product. The buyer can be …
What is customer relationship management? Customer Relationship Management (CRM) is about maintaining the organization’s existing and potential customers. The customers should be managed properly using the databases and by maintaining a good relationship. The purpose of Customer Relationship Management is to improve business relationships with customers, create customer loyalty to the brand and increase the …
The organizations are operating with the intension of achieving a defined goal. To achieve this goal, driving the organizational activities towards the success is majorly important. To identify the growth opportunities Michael Porter‘s generic strategies can be used in any type of organization. In 1985, through his book “Competitive Advantage” Creating a Sustaining Superior Performance’, …
BCG Matrix or the Boston Consulting group’s product portfolio matrix is a tool designed to use in long term strategic planning. This helps organizations to analyze their product portfolio and decide what product should be discontinued, on what product the organization should invest more and what product needs to be developed. This analyzing tool was …
BCG Matrix : The 04 elements that define the products in any organization Read More »
Ansoff Matrix is the main tool used by organizations to evaluate their strategic growth and performance. This is also known as the Product/ Market expansion grid as it is used by the organizations to plan and analyze their growth strategies. This matrix talks about four strategies that can be used by any organization to analyze …
Accounting is a broad field which helps almost all the organizations in the world to maintain their finance. Several Accounting concepts have been introduced to the subject to make sure the accounting done by all the organizations and individuals are following the same procedure and techniques. In this article, let’s have a closer look at …
