Identifying the factors influencing customer satisfaction is highly important for businesses. No matter what their internal goals and objectives are, the success of any business relies on the level of customer satisfaction it can create for the target market. Since the final purchasing decision is mainly depending on the level of satisfaction the customer is […]
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Business-to-business marketing, in other words, B2B marketing is one of the main buzzwords in the modern growing business world. B2B marketing is the process of selling a certain product manufactured by one party to another party for selling purposes. It can happen in the service industry as well when a service-providing business provides its services
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Derivatives are one of the most popular types of investments in the modern investment market. There are many financial instruments in the modern investment market such as mutual funds, treasury bills, treasury bonds, and various types of deposits. A derivative can be identified as a contract between two or more parties whose value is decided
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Identifying the pros and cons of relationship marketing helps businesses to make a clear decision whether the relationship marketing method is suitable for the profit maximization of their product. Relationship marketing has become a new trend in the modern business world that has the ability to create a long-term bond with the customer by providing
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Pacesetting leadership is one of the many leadership styles available in the modern business world. Just like other leadership styles such as transformational and transactional leadership, the pacesetting leadership style has its own unique characteristics. Pacesetting leadership is a type of leadership that can be seen when a leader leads the team from the front.
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Identifying the advantages and disadvantages of mutual funds allows the investors to make informed investment decisions. Mutual funds provide an opportunity for individual or small-scale investors to access a diversified portfolio. Due to this reason, mutual funds are considered one of the most popular investment vehicles in the current investment market. However, just as with
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Mutual funds are considered one of the most commonly available types of funds in the investment market. A mutual fund is a type of financial vehicle that is created by collecting money from many investors. These funds were invested in mutual funds by the investors to invest in securities such as bonds, stocks, money market
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There are many factors influencing consumer behavior that have been identified. Consumer behavior has a direct impact on the success or the failure of a product. It is highly important for the business to identify the factors influencing consumer behavior before launching its marketing plan. Identifying the factors influencing consumer behavior helps the business to
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Goal setting theory is a theory used by many employers in order to increase the productivity of the employees of the organization. It is a theory based on the idea that implementing and setting specific goals can be effective when achieving organizational goals. these goals are measurable and achievable for the employees. This is also
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