Technology Acceptance Model (TAM) – An Overview

Technology Acceptance Model

We are experiencing the fourth industrial revolution. As technology is considered the key factor to change the human lifestyle, it is important to identify how well people are adapting to the changing technological advancements. Technology Acceptance Model (TAM) is an Information Systems theory that shows how well the users of new technology are accepting to …

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Monetary Policy

Monetary policy

Every government has to implement policies to create and maintain economic growth. Two main policies are the monetary policy and fiscal policy. Monetary policy is the actions that are taken by the central bank to control the money supply of the economy to achieve defined macroeconomic goals. Monetary policy is implemented to promote sustainable economic …

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Fiscal Policy

Fiscal Policy

Fiscal policy is a common term that has been used in economics as well as in political science. Fiscal policy is the use of government revenues collection such as taxes and government spending to influence the economic conditions in the country. The government revenues and the expenditure are used to influence the macroeconomic variables under …

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Segmentation, Targeting, and Positioning (STP): Meaning and Importance

segmentation, targeting, and positioning

Segmentation, targeting, and positioning (STP) is one of the most important approaches in the modern marketing concept. When an organization decides about launching a product to the market, they have to pay special attention to market segmentation, targeting, and positioning. The success of any marketing campaign relies on the proper segmentation, targeting, and positioning of …

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Relationship Marketing: Meaning and Importance

Relationship Marketing

With the increasing number of similar types of businesses and changing customer needs and wants, it is challenging for any organization to retain customers by creating customer satisfaction. Relationship marketing is a concept that has been evolved as one solution to this challenge. Relationship marketing is a strategy that is designed with the aim of …

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Business Process Automation (BPA): Definition, Advantages, and Disadvantages

Business Process Automation

Business Process Automation is a modern business concept that evolved with the increase of technology use in the business industry. It is also known as digital transformation. This concept enables the organizations to replace the manual efforts for one or more business activities and execute the tasks using technology.  Usually, this method is used for …

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Advantages and Disadvantages of Outsourcing

Outsourcing is a modern business practice of hiring an outside party to get a part of the business process done. There are many advantages and disadvantages of outsourcing that can be seen in real-life scenarios of outsourcing. These advantages and disadvantages of outsourcing are helpful for organizations to decide whether to hire or not external …

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