Month: October 2021

Intellectual Capital: Meaning and 03 Components of Intellectual Capital

Intellectual Capital: Meaning and 03 Components of Intellectual Capital

Intellectual capital is considered one of the most prestigious assets an organization can hold. It is the knowledge of the organization that is usually used for the purpose of money-making or any other useful purpose that requires information or knowledge in order to achieve a competitive advantage for the business. Intellectual capital is an asset …

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What is Micromarketing? Advantages and Disadvantages

What is Micromarketing?

Micromarketing is a marketing approach to advertising that helps business organizations to target a specific group of potential customers in a niche market. By using micromarketing concepts, the business can market its product and services directly to a targeted group of potential customers. This method is usually used to advertise products or services with a …

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