Brand attitude is the customer opinion towards a product or a service identified through a conducted market research. Branding carries major importance in the success of any product or service in the market. As it works as a unique identifier for a product in the market, allowing customers to identify the product from all the […]
Brand Attitude and Its Importance to the Purchase Intention of Customers Read More »
Business to business services (b2b) is considered as the latest trend of growing business through technological advancements. The technology and business concepts are evolving rapidly with the industrial developments. New ways of doing business and new market opportunities are getting identified each day in the modern business world. Business to business (b2b) services are one
Importance of Business to Business Services (B2B) Read More »
Human resources management is an important process that has major importance for the success of any organization. Objectives of the human resources management can be varied from organization to organization. However, the type of objectives that any organization is planning to achieve through a competent human resources management process shows major similarities. The objectives of
Objectives of the Human Resources Management Read More »
