human resources management

Customer Relationship Management ( CRM )

Customer Relationship Management ( crm )

What is customer relationship management? Customer Relationship Management (CRM) is about maintaining the organization’s existing and potential customers. The customers should be managed properly using the databases and by maintaining a good relationship. The purpose of Customer Relationship Management is to improve business relationships with customers, create customer loyalty to the brand and increase the …

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Importance of employee motivation

Importance of employee motivation

Employees are considered as the most important asset in any organization. Since the organizations identified the importance of human capital, the importance of employee motivation has become a key discussion point in organizational management culture. Employees are the key function that can drive any organization towards success. Based on the contribution of the employees to …

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