Porter’s five forces framework was introduced by Michael E. Porter in 1979. This is a common tool used in analyzing business competition. This helps to identify five main forces that shape the competition n every industry and helps to discover the industry’s strengths and weaknesses. Porter’s five forces framework is a main tool used by …
Marketing plays a huge role in the success of any business organization. No matter how good your product is, it needs a proper marketing method to make the customers aware of the product and to create the customer need for the product. The importance of a marketing plan should be identified by every organization prior …
Marketing Mix is the operational part of the marketing plan. The marketing mix is used to evaluate the marketing activities in the marketing plan. The marketing mix was first introduced as a ‘4Ps model’ by E.Jerome McCarthy in 1960. Later another 3 factors were added to the marketing mix. The marketing mix has become one …
Finding the best marketing method is not an easy task. Competition is rapidly increasing in the modern business world. Similar types of products are manufacturing every day by different organizations and the consumers can get easily confused with the number of similar products available in the market. It is very important to create an awareness …
How to find the best marketing method for the product – 4 Key factors Read More »
Organizations are using various tactics to increase their sales volume. With the increase in the competition for almost every product in the world, the organizations have to change the marketing techniques they use to create more demand for their products. The concept of competitive advantage has been evolved around this. Competitive advantage is a condition …
Competitive advantage : Meaning and top 8 requirements Read More »
