The marketing audit is an important element in the marketing plan for any product or service. In the modern competitive environment, it is highly important for the marketing team to fully understand the environment and the market they want to enter in order to implement a successful marketing plan. The marketing audit is a process …
Micromarketing is a marketing approach to advertising that helps business organizations to target a specific group of potential customers in a niche market. By using micromarketing concepts, the business can market its product and services directly to a targeted group of potential customers. This method is usually used to advertise products or services with a …
What is Micromarketing? Advantages and Disadvantages Read More »
What is Product Differentiation? Product differentiation is a marketing strategy that is designed to separately identify a specific business’s products or services from the competitive products or services. A well-implemented product differentiation involves the identification and communication of the unique qualities of a product, service, or brand while highlighting the differences between the product and …
A promotional mix is a set of promotional variables selected by the marketers for a particular product when conducting promotional activities. Promotional mix has been identified as a subset of the marketing mix in the marketing plan. This is considered as a set of marketing approaches used by marketers of a product to reach a …
Promotional Mix: Meaning and 05 Elements in Promotional Mix Read More »
A brand is considered as one of the main identifiers of a product or a set of products. It is a term, name, design, symbol, or any other feature that helps to identify a particular seller’s products from the competitor’s products. Brands are used for production, advertising, and marketing purposes as an identifier for the …
What is a Brand? The Things You Should Know About Branding Read More »
Marketing is a key area that helps the success of any product or service. Based on the customer approach to the customers, marketing can be divided into two categories: Direct marketing and indirect marketing. Indirect marketing can be identified as a value-driven marketing method that focuses on promoting a brand, product, or service provided by …
With the increase of competition in the day-to-day business world, the importance of marketing has been identified by the businesses who want to grow and thrive. Direct marketing has become a buzzword in the marketing industry as a way of creating a closer and stronger connection with the customer. Direct marketing is identified as one …
Direct Marketing: A Straightforward Approach for Success Read More »
Market feasibility is a study that identifies the success of a product in a particular market. It helps to identify the potential markets, market competition, potential development in the market, and market analysis to evaluate the business idea. Market feasibility is highly important for the companies who are planning to start a business. It helps …
Brand attitude is the customer opinion towards a product or a service identified through a conducted market research. Branding carries major importance in the success of any product or service in the market. As it works as a unique identifier for a product in the market, allowing customers to identify the product from all the …
Brand Attitude and Its Importance to the Purchase Intention of Customers Read More »
The power of advertising is considered as one of the key powers that have the ability to attract customers to the product or service. Due to this reason, advertising is identified as one of the most powerful marketing methods that are used by many organizations. Advertising is a method of communicating with the customers about …
