Total Quality Management (TQM) is a major topic in the modern product as well as in the service industry. With the increase of the competition for goods and services, the importance of quality plays a major role in capturing a better market share. Total quality management is a process that happens continuously in a business …
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Innovation management is one of the most highlighted topics in the modern business world. With the increase of the importance of innovation management, the importance of responsible innovation also has increased. As innovation is considered as one of the most interesting areas for entrepreneurs to capture the market and push boundaries of creative innovation. This …
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The innovation management system is one of the main factors that can decide the success of modern organizations. As innovation becomes a key element of business development, organizations are putting more effort to adopt new innovative methods for their business processes. With the increase in the importance of innovation management, it is important to identify …
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Brand attitude is the customer opinion towards a product or a service identified through a conducted market research. Branding carries major importance in the success of any product or service in the market. As it works as a unique identifier for a product in the market, allowing customers to identify the product from all the …
Brand Attitude and Its Importance to the Purchase Intention of Customers Read More »
Business to business services (b2b) is considered as the latest trend of growing business through technological advancements. The technology and business concepts are evolving rapidly with the industrial developments. New ways of doing business and new market opportunities are getting identified each day in the modern business world. Business to business (b2b) services are one …
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Human resources management is an important process that has major importance for the success of any organization. Objectives of the human resources management can be varied from organization to organization. However, the type of objectives that any organization is planning to achieve through a competent human resources management process shows major similarities. The objectives of …
Entrepreneurship is about creating new businesses by using unmet possibilities in the world. Entrepreneur builds new businesses by taking advantage of the available opportunities. When creating new businesses, the entrepreneur should have to face many risks throughout the entrepreneurial journey. Importance of entrepreneurship Entrepreneurs are known as people who see the things that other people …
Entrepreneurship and Creativity – An Innovative Perspective Read More »
Strategic alternatives are long term plans that businesses develop to set their direction. When setting the organizational direction, the human and organizational resource availability will be considered and the goals will be set based on the resource availability. Generally, analysis methods such as SWOT will be used when building the strategic alternatives of an organization. …
Strategic Alternatives: 04 Main Types of Strategies Read More »
The E-commerce industry is one of the most popular business industries in the modern world. Its popularity and importance are getting higher day-by-day due to the increase in technological advancements. The E-commerce industry provides a virtual facility where the goods and services will be displayed for the customers to purchase and complete a transaction through …
The e-Commerce Industry and its Effects on Society Read More »
Innovation management is considered as a combination of management processes, innovation, and change management. It involves product or service, business process, marketing the product, and organizational innovation. The initial concept of innovation management was put forward by an Austrian economist Joseph Schumpeter in around the 1930s. According to him, innovation is considered a significantly important …
