Search Results for: competitive advantage

Segmentation, Targeting, and Positioning (STP): Meaning and Importance

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segmentation, targeting, and positioning

Segmentation, targeting, and positioning (STP) is one of the most important approaches in the modern marketing concept. When an organization decides about launching a product to the market, they have to pay special attention to market segmentation, targeting, and positioning. The success of any marketing campaign relies on the proper segmentation, targeting, and positioning of …

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Relationship Marketing: Meaning and Importance

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Relationship Marketing

With the increasing number of similar types of businesses and changing customer needs and wants, it is challenging for any organization to retain customers by creating customer satisfaction. Relationship marketing is a concept that has been evolved as one solution to this challenge. Relationship marketing is a strategy that is designed with the aim of …

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Michael Porter’s 4 Generic Strategies

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generic strategies

The organizations are operating with the intension of achieving a defined goal. To achieve this goal, driving the organizational activities towards the success is majorly important. To identify the growth opportunities Michael Porter‘s generic strategies can be used in any type of organization. In 1985, through his book “Competitive Advantage” Creating a Sustaining Superior Performance’, …

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Management Planning: Importance of planning as a part of management process

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Management Planning

The management process is the basis of the success of any managerial activity. Management planning is the first element of the management process. As the first step of the management process, management planning works with major importance for the successful completion of any management activity. In this article, we will have a better look at …

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How to find the best marketing method for the product – 4 Key factors

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best marketing method for the product

Finding the best marketing method is not an easy task. Competition is rapidly increasing in the modern business world. Similar types of products are manufacturing every day by different organizations and the consumers can get easily confused with the number of similar products available in the market. It is very important to create an awareness …

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Transformational Leadership – 06 Main Characteristics

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Transformational Leadership

Out of all the leadership styles that can be seen in the modern business world, transformational leadership is one main leadership style.  This leadership style is known as a healthy one for both employee and organization. In this article, a few key characteristics of transformational leadership will be identified. 01. Vision Oriented The main characteristic …

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04 Main Components of Corporate Social Responsibility

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04 Main Components of Corporate Social Responsibility

Corporate Social Responsibility (CSR) is one of the most popular topics in the modern business world. Since the competition between products and services is getting fierce and the customers are getting more and more educated about the contribution of the business organizations to the improvement of the world, the use of the corporate social responsibility …

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