Digital marketing has become one of the most popular marketing methods in the modern business world. Since the technology is improving rapidly and the new generations are adding to the market the marketing methods also has changed from the traditional methods.
Marketing is the way of taking the product to the customers. Customers get to know about the product through marketing methods only. It is the responsibility of the marketers to use the right marketing method to promote the product to the right market segment.
The marketers should be very careful to select the right marketing method that has the most success in reaching potential customers. If they select the wrong marketing method, the promotion campaign will not give the expected results.
People are rapidly moving to new technologies. Mobile phones, computers, and the internet have become necessities and people tend to spend most of their time browsing the internet. Since internet usage has been increased within the last few decades, organizations have moved their marketing methods also through the internet. Most of the people in the world are using Facebook, Twitter, Instagram, LinkedIn, and other social media websites to stay connected with their loved ones. Organizations saw an opportunity in this to reach to their target markets.
The importance of digital marketing methods as a way of reaching to the customers can be identified under several elements.
Cost-Effective – Using digital marketing methods and carrying out a promotional campaign through the internet is cost-effective than conducting physical promotional campaigns. It requires fewer resources, less human capital, and less investment. The cost of marketing can be saved on a major scale by using digital marketing methods.
Reach to a large customer base – Since the number of internet users is high, there is a possibility of reaching a large potential customer base by using digital marketing methods to promote the product or the service. Especially if the organization is planning to attract young generations like Generation Y, Generation Z, or Generation Alpha, the best way to market the product is through social media. These generations respond fast to the advertising campaigns through social media and the organization can reach its potential customer base without much effort.
Ability to access a global market place – If the organization is planning to reach a global market, it is not easy to promote the product through traditional marketing methods. But using digital marketing techniques, the organization can reach to the international market in any country and promote the product to increase the market share. It can save thousands of dollars to the organization.
Personal Selling – Digital marketing methods allow the organization to connect with the customers personally and provide them the best suitable product that can satisfy the unmet needs. That can help to create customer loyalty and help the customer to provide their feedback directly to the manufacturer.
Virtual Business Space – When operating through digital marketing platforms, the organizations don’t need a physical store or a place to display the items. Instead, they can sell the products through the internet. It saves a large amount of cost and apart from that it encourages small businesses to enter into the industry with a little capital.
Better growth option for small businesses – Digital marketing provides vast opportunities for organizations to grow their market potential. Small companies can reach a large market segment through digital marketing and achieve a higher profit than using traditional marketing methods to reach potential customers.
Brand reputation – Sine there is a higher possibility of reaching a bigger market segment, creating brand reputation is relatively easy. The organization can conduct several online promotional campaigns to attract more customers and to create brand awareness in the potential market.