Marketing Mix is the operational part of the marketing plan. The marketing mix is used to evaluate the marketing activities in the marketing plan. The marketing mix was first introduced as a ‘4Ps model’ by E.Jerome McCarthy in 1960. Later another 3 factors were added to the marketing mix. The marketing mix has become one …
Finding the best marketing method is not an easy task. Competition is rapidly increasing in the modern business world. Similar types of products are manufacturing every day by different organizations and the consumers can get easily confused with the number of similar products available in the market. It is very important to create an awareness …
How to find the best marketing method for the product – 4 Key factors Read More »
Organizations are using various tactics to increase their sales volume. With the increase in the competition for almost every product in the world, the organizations have to change the marketing techniques they use to create more demand for their products. The concept of competitive advantage has been evolved around this. Competitive advantage is a condition …
Competitive advantage : Meaning and top 8 requirements Read More »
In the modern business world, we can see many leadership styles. These styles evolved based on individual behavior, organizational requirements as well as the changes in the business environment. Transactional leadership is one such leadership that can be seen often in the business world. transactional leadership can be separately identified based on a few unique …
Transactional Leadership – 10 Key characteristics Read More »
Leadership and management are concepts that go hand in hand. Even though these two concepts can be mistaken easily as a single concept, there are significant differences between leader and manager. Leadership and management can be identified separately by studying these differences. When studying about leadership and management, it is necessary to understand the differences …
Differences between leader and manager : 7 Key Points Read More »
Out of all the leadership styles that can be seen in the modern business world, transformational leadership is one main leadership style. This leadership style is known as a healthy one for both employee and organization. In this article, a few key characteristics of transformational leadership will be identified. 01. Vision Oriented The main characteristic …
Transformational Leadership – 06 Main Characteristics Read More »
Growth of the economies and the business environment has created many important concepts for the survival and development of the organizations. Leadership styles are a major concept that evolved with the business environment changes. It was in the society since the old days and emphasized by great leaders such as Buddha, Mahatma Gandhi, Winston Churchill, …
Leadership Styles – 5 main leadership styles in the modern world Read More »
Work habits of millennials show noticeable differences compared to other generations in the workforce. Millennials are slowly dominating the current workforce. Since they are a major part of the technological advancements in the rapidly changing business environment, millennials are considered as a generation who changed the business world. Born between 1981 – 1996, millennials or …
For the first time in history, 6 generations are living in the current society. The thinking pattern, purchasing behavior, use of technologies and social connections are different from one generation to another. Through this article, let’s have a better look at the characteristics of the 06 generations in society and the differences in their behavior. …
The most popular topic in the new generations is Generation Z at the workplace who is considered as the newest addition to the workforce. This generation is also known as the iGeneration. Compared to the elder generations such as Silent generation and Baby boomers, generation Z has noticeable differences in their values and behavior. The …
