07 Advantages of the Triple Bottom Line

Triple Bottom Line is an accounting concept introduced to the business industry. It is important to identify the advantage of the triple bottom line concept for any organization to realize why they should start accounting based on this concept. The advantages of the triple bottom line concept can be identified both from the organization’s perspective …

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Consumer Products: What are consumer products and the types of consumer products

Consumer Products

Consumer products are the products or services provided in the market for the end consumers to purchase to satisfy their personal needs and wants. These products differ based on the need of the customers, purchasing power and purchasing intention. It is important to categorize the consumer products based on the different characteristics they show in …

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08 Characteristics of a Private Limited Companies

Private Limited Companies

Many types of business ownership styles can be seen in the current business world. Private limited companies are a fast-growing type of business in the modern business world. These are the businesses with multi-person ownership and limited liability to the owners. Even though these businesses can be seen as a simple concept, few characteristics highlight …

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04 main Characteristics affecting the consumer behavior

Characteristics affecting the consumer behavior

Consumers are the end-use of a product or a service. Several characteristics are affecting consumer behavior that has been identified in the modern business world. Consumer satisfaction and repeat purchases are very important for organizational growth. When selecting a suitable market segment for a product, the organizations should conduct a proper analysis of consumer behavior …

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Market Targeting Strategies : 4 main segments

Market Targeting Strategies

Market segmentation explained how the market should be subdivided into small portions to be more manageable efficiently and effectively. Market Targeting strategies explain how companies evaluate and select the target marketing segment which they can serve best and which they can achieve the biggest profit. When evaluating different market segments to decide the best segment …

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04 Variables of Market Segmentation

Market Segmentation

Buyers in any market can be identified separately based on their needs, wants, preferences, resources, geographical locations, and purchasing power. Through Market segmentation, the large market is divided into smaller, more manageable segments where the organizations can analyze and reach more efficiently and effectively. The organizations can select one or more market segments based on …

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Customer Relationship Management ( CRM )

Customer Relationship Management ( crm )

What is customer relationship management? Customer Relationship Management (CRM) is about maintaining the organization’s existing and potential customers. The customers should be managed properly using the databases and by maintaining a good relationship. The purpose of Customer Relationship Management is to improve business relationships with customers, create customer loyalty to the brand and increase the …

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Michael Porter’s 4 Generic Strategies

generic strategies

The organizations are operating with the intension of achieving a defined goal. To achieve this goal, driving the organizational activities towards the success is majorly important. To identify the growth opportunities Michael Porter‘s generic strategies can be used in any type of organization. In 1985, through his book “Competitive Advantage” Creating a Sustaining Superior Performance’, …

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