Porter’s five forces framework was introduced by Michael E. Porter in 1979. This is a common tool used in analyzing business competition. This helps to identify five main forces that shape the competition n every industry and helps to discover the industry’s strengths and weaknesses. Porter’s five forces framework is a main tool used by […]
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Employees are considered as the most important asset in any organization. Since the organizations identified the importance of human capital, the importance of employee motivation has become a key discussion point in organizational management culture. Employees are the key function that can drive any organization towards success. Based on the contribution of the employees to
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Employees are the most important asset for any organization. As the organizations are realizing the importance of the employees as an asset to the company, the importance of employee motivation has become one important subject in the field of management. Since employees can be considered as an asset with infinite value, motivating employees has become
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Management is a concept that has been built over time and became one of the major concepts in the modern business world. Management consists of four main functions that help to identify the management flow. Apart from that, management functions help to secure the smooth floor of management activities and completion of necessary tasks at
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The management process is the basis of the success of any managerial activity. Management planning is the first element of the management process. As the first step of the management process, management planning works with major importance for the successful completion of any management activity. In this article, we will have a better look at
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The new technologies are changing rapidly. Businesses are also changing with the changing technologies. Due to this many organizations are struggling to face the growing competition. The same type of products and services are joining the market. That makes the survival harder for businesses as the consumers are always interested in experimenting with new products
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Marketing plays a huge role in the success of any business organization. No matter how good your product is, it needs a proper marketing method to make the customers aware of the product and to create the customer need for the product. The importance of a marketing plan should be identified by every organization prior
The modern business industry is rapidly changing with technologies. New businesses are joining with the business world and existing businesses are changing or quitting the market. This increases the importance of business planning where an organization can reach the best possible market with the best possible product to maximize profit. Business planning can be considered
The business industry is fast-growing and rapidly changing. With the new changes and growing technologies, it is difficult to find the right customer for the product. As much as the customers are struggling to find the correct product to them, it is challenging for any organization to find the right customer base for the product.
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Marketing Mix is the operational part of the marketing plan. The marketing mix is used to evaluate the marketing activities in the marketing plan. The marketing mix was first introduced as a ‘4Ps model’ by E.Jerome McCarthy in 1960. Later another 3 factors were added to the marketing mix. The marketing mix has become one
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